What is Google AMP?

Google AMP is an open-source, website-publishing technology that enables you to create a website that loads almost instantly on mobile devices. AMP stands for “accelerated mobile pages.” Google created AMP so that publishers and businesses could avoid slow-loading web pages that frustrate users.

What is AMP on HubSpot?

AMP, or Accelerated Mobile Pages, is a mobile-specific page format that loads almost instantly on mobile devices. To load the content quickly, the AMP version of your blog posts won't load any J avascript files, stylesheets, HubSpot forms, head HTML, or footer HTML. At this time, AMP is not available for HubSpot landing pages or website pages.

What are the benefits of AMP pages?

This means that a better web page speed can improve user experience. AMP pages are thought of as easy to build, so you can reduce the need for vast developer resources and quickly convert an archive of content (particularly for those using WordPress or Drupal content management systems).

When did AMP pages come out?

AMP pages first appeared to web users in February 2016, when Google began to show the AMP versions of webpages in mobile search results. Initially links to AMP pages were restricted to a "Top Stories" section of Google's mobile search results; by September 2016 Google started linking to AMP content in the main mobile search results area.